Most businesses invest heavily in attracting new leads, yet a large share of those prospects are not ready to buy […]
Tag: marketing automation
Lead Scoring: What It Means, Benefits, and Examples
In any business, not all leads are created equal. Some contacts are days away from a purchase decision; others may […]
CRM in Marketing: What It Means, Benefits, and Examples
Customer relationship management — commonly called CRM — is one of the most important tools available to modern marketers. At […]
Business Marketing Automation: Meaning, Tools, and Key Benefits
Every growing company eventually hits the same wall: there are more leads to nurture, more emails to send, and more […]